Bulk Custom Events API

04 Jul 2025
Elizabeth Long
Bulk Custom Events API

You can now submit up to 1,000 custom events in a single API call, dramatically improving performance and efficiency for high-volume event ingestion.

📄 View API Documentation →

💡 What’s New

Our new Bulk Custom Events API is designed to streamline the way you send custom data to Whippy — especially useful for high-throughput platforms that sync large volumes of events daily.

Before:

  • Submit one event per request.
  • Hit rate limits and performance bottlenecks.
  • Slower ingestion and syncing of data.

After:

  • Submit 1,000 events per request.
  • Faster ingestion of large volumes.
  • Reduced latency and fewer API calls.

🔍 Key Features

  • High-volume support: Send up to 1,000 events per call.
  • Smarter processing: Intelligent batch processing for optimal performance.
  • Resilient delivery: Automatic retry mechanisms ensure no data is lost.
  • Actionable errors: Detailed event-level error reporting for easier debugging.

🛠️ Real-World Example

An e-commerce platform needs to sync thousands of order events daily:

  • Before: 1,000 API calls = rate limits, delays, and maintenance headaches.
  • Now: 1 call = 1,000 events → full-day syncs completed in seconds.

You can also efficiently batch-import historical data — e.g., 100,000 events now require just 100 calls instead of 100,000.

🎯 Why It Matters

  • Performance at scale: Avoid rate limits with efficient, high-throughput ingestion.
  • Real-time readiness: Power real-time workflows across platforms.
  • Operational efficiency: Simplify integration logic and reduce maintenance.
  • Reliability: Built-in fallback ensures events are not lost during transmission.

⚠️ Usage Notes

  • The API accepts a maximum of 1,000 events per request.
  • If any event in the batch is invalid, you’ll receive a detailed response indicating which ones failed and why — allowing for precise correction and resubmission.

The Bulk Custom Events API transforms how you send data into Whippy, giving you a scalable, reliable pipeline for real-time integrations that grow with your business.