See what's new with Whippy.

Custom Objects API

We're thrilled to introduce a groundbreaking addition to Whippy's capabilities: the "Custom Data Objects API." This new feature offers unparalleled flexibility for developers, allowing you to sync and utilize custom data properties across various entities within Whippy, such as contacts.

  • Seamless Data Property Synchronization: Sync custom data properties to entities like contacts in Whippy. This synchronization allows for a richer and more personalized data set, tailored to your specific needs.
  • Enhanced Messaging Personalization: Utilize these custom data properties in your messaging. Whether you're sending targeted campaigns or personalized messages, the additional data points open up a world of possibilities for customization.
  • Flexible Data Integration: The Custom Data Objects API supports a wide range of data types and structures, making it adaptable to various use cases and data sources.
  • Efficient Data Management: Easily manage and update custom data properties through the API. This efficient management system ensures your data remains current and relevant.
  • Developer-Friendly Interface: The API is designed with developers in mind, offering comprehensive documentation, straightforward endpoints, and a user-friendly interface for a hassle-free integration experience.

With the introduction of the "Custom Data Objects API" in Whippy, we're providing developers with the tools to create more dynamic and personalized interactions within their applications. This new feature enhances the flexibility and power of Whippy, enabling you to leverage custom data in innovative and effective ways.

Segment Optimisation

We are delighted to announce a new feature in Whippy that will transform the way you compose SMS messages: the "SMS Segment Viewer." Integrated directly into the Whippy message editor, this tool provides real-time insights into the efficiency and structure of your SMS messages.

  • Real-Time Segment Count: As you write your message, the SMS Segment Viewer shows the number of segments your text will use. This immediate feedback helps you keep track of message length and potential costs.
  • Non-GSM7 Character Identification: The tool automatically identifies any non-GSM7 characters in your message. These characters can increase the number of segments used, and the viewer highlights them for easy recognition and editing.
  • Segment-Saving Suggestions: If there are opportunities to rewrite the message for segment efficiency, the SMS Segment Viewer offers suggestions. These tips help you rephrase or adjust your message to reduce the number of segments, thus saving costs.
  • Improved Message Optimization: This feature is particularly useful for long or complex messages. It ensures that every SMS you send is optimized for both impact and cost-effectiveness.
  • Seamless Integration with Message Editor: The SMS Segment Viewer is built directly into the Whippy message editor, making it a seamless part of your message creation process. No need to switch between tools or windows.

The SMS Segment Viewer in Whippy represents our commitment to not only enhancing user experience but also providing practical tools that assist in cost management and message effectiveness. With this new feature, you can compose SMS messages more strategically, ensuring they are both impactful and economical.

Tagging UI Updates

We're excited to introduce a significant enhancement to tagging in Whippy. This update brings a new level of convenience and efficiency to managing tags for your contacts, both individually and in bulk.

  • Streamlined Tagging Process: Quickly tag or untag contacts with just a few clicks. This improved interface allows for faster and more efficient management of contact tags, saving you valuable time.
  • Bulk Tagging Options: Apply tags to multiple contacts at once with our bulk tagging feature. This capability is particularly useful when categorizing or updating large groups of contacts, enhancing your workflow efficiency.
  • Inline Tag Creation: Create new tags directly within the tagging interface. This eliminates the need to navigate away to the settings page, making the process of adding new tags quicker and more convenient.
  • User-Friendly Tag Management: The enhanced UI is intuitive and easy to use, allowing for effortless management of your tags. Whether you're adding, removing, or creating tags, the process is straightforward and user-friendly.
  • Immediate Application and Feedback: See the changes you make take effect immediately. This instant feedback ensures that you can efficiently manage your tags and immediately see the impact on your contact lists.

Managing tags has never been easier or more efficient. These enhancements are part of our ongoing commitment to providing a seamless and productive user experience, helping you organize and categorize your contacts with ease.

New Bulk Import UI

We are proud to announce a significant enhancement to Whippy's data management capabilities: the new "Bulk Import UI." This innovative update revolutionizes how you import data from third-party systems, utilizing AI technology to simplify and streamline the process.

  • AI-Assisted Column Mapping: Say goodbye to manual data mapping. Our AI technology automatically identifies and maps column names from your spreadsheet to the corresponding fields in Whippy. This smart feature significantly reduces setup time and potential errors.
  • User-Friendly Import Interface: The Bulk Import UI is designed for ease of use. Its intuitive layout and clear instructions guide you smoothly through the import process, making it accessible for users of all skill levels.
  • Seamless Third-Party Data Integration: Easily import data from various external systems. Whether it's contact lists, campaign details, or other critical data, the Bulk Import UI ensures a hassle-free transfer into Whippy.
  • Error Detection and Correction Suggestions: The AI doesn't just map data; it also helps identify and suggest corrections for any discrepancies or errors in your import file, ensuring data integrity.
  • Real-Time Preview and Adjustments: View a real-time preview of how your imported data will appear in Whippy. Make adjustments on the fly for perfect alignment with your existing data structure.

The launch of the "Bulk Import UI" in Whippy is a major step forward in data management efficiency and accuracy. By harnessing the power of AI for data import, we are making it easier than ever for users to integrate and utilize their valuable data within Whippy.

Sequence Bulk Actions

We are excited to unveil a powerful new feature in Whippy: "Sequence Bulk Actions." This update transforms how you manage contacts within sequence analytics, offering a highly efficient way to handle large groups of contacts with ease.

  • Effortless Bulk Selection: With a single click, select all filtered contacts within your sequence analytics. This feature eliminates the need for manual, individual selections, saving you time and effort.
  • Bulk Action Capabilities: Apply a variety of actions to your selected contacts in bulk. Whether you need to remove multiple contacts from a sequence, update their status, or apply other changes, you can do it all at once, seamlessly.
  • Enhanced Contact Filtering: Use advanced filters to refine which contacts you want to manage. This precision ensures that your bulk actions are applied exactly where needed, without affecting other contacts.
  • Streamlined Contact Management: Managing large numbers of contacts becomes significantly easier and more efficient. This feature is especially beneficial for users handling extensive contact lists and complex sequences.
  • Immediate Impact and Feedback: See the results of your bulk actions instantly reflected in your sequence analytics. This immediate feedback ensures that you can quickly assess and adjust your strategies as needed.

The addition of "Sequence Bulk Actions" to Whippy marks a significant advancement in contact management within sequences. It empowers our users to handle contact lists more effectively, efficiently, and with greater control, enhancing the overall experience of managing SMS campaigns and sequences.

Link Tracking Settings

Whippy is excited to introduce a new level of customization for your SMS campaigns: "Advanced Link Tracking Settings." This feature offers unprecedented control over link tracking, allowing users to tailor their tracking preferences to fit the unique needs of their organization, channels, or specific campaigns.

  • Organization-Wide Tracking Customization: Choose to disable link tracking across your entire organization. This global setting ensures that links in all campaigns and communications remain unshortened and untracked, aligning with your broader privacy and data policies.
  • Channel-Specific Tracking Options: Gain the flexibility to disable link tracking for individual channels. This feature is perfect for channels that require a more natural, untracked communication style, while still maintaining tracking on others.
  • Campaign or Sequence-Level Settings: Tailor link tracking for specific campaigns or sequences. Opt to keep links in their original form for a more authentic interaction in selected campaigns, without affecting others.
  • Unshortened, Untracked Links: When link tracking is disabled, links will not be shortened, and click-throughs will not be tracked. This ensures transparency and authenticity in communications where tracking is not desired or necessary.
  • Easy-to-Use Interface: Managing link tracking settings is straightforward and user-friendly. Adjust your preferences with just a few clicks, ensuring your settings align perfectly with each campaign or channel's requirements.

The introduction of "Advanced Link Tracking Settings" in Whippy provides our users with greater control over their SMS marketing and communication strategies. Customize your approach to link tracking to best suit your organizational needs and preferences, enhancing the integrity and customization of your communications.

Campaign Templates Library

We are proud to announce our Campaign Templates Library. This feature offers a curated selection of templates created by Whippy experts, specifically designed for various industries. It's an invaluable tool for effortlessly crafting advanced SMS campaigns.

  • Expert-Designed Templates: Browse through a diverse range of campaign templates, each meticulously crafted by Whippy's team of experts. These templates are tailored to meet the unique needs and best practices of different industries.
  • Quick Campaign Setup: Jumpstart your SMS campaign creation with templates that incorporate advanced automations and targeted copy. This streamlined approach saves time and simplifies the process of setting up complex campaigns.
  • Best Practice Integration: Each template incorporates industry-specific best practices. Whether it's engaging copy, effective call-to-actions, or optimal timing, these templates ensure your campaigns are set up for success.
  • Customizable to Fit Your Needs: While templates provide a strong foundation, they're fully customizable. Adapt them to match your brand's voice, specific audience, and unique campaign goals.
  • Learning and Inspiration Resource: Even for experienced marketers, these templates serve as a learning tool and source of inspiration, showcasing innovative strategies and approaches to SMS campaigns.

The introduction of "Global Campaign Templates" in Whippy is a significant step towards empowering our users to create more effective, engaging, and successful SMS campaigns with ease. Leverage the expertise of Whippy to elevate your SMS marketing strategy.

Developer Portal

We are thrilled to introduce the latest addition to Whippy: the "Developer Portal." This dedicated space within the Whippy dashboard is a game-changer for developers, offering a one-stop-shop for API interaction, webhook management, and accessing comprehensive documentation.

  • Easy API Key Creation: Generate and manage API keys directly from the portal. This feature simplifies the process of integrating your applications with Whippy, allowing for a smoother development experience.
  • Webhook Event Subscription: With an intuitive interface, developers can now subscribe to various webhook events right from the dashboard. This integration empowers you to stay updated on specific activities and changes within Whippy.
  • Accessible and Detailed Documentation: Find all the information you need in one place. The Developer Portal provides extensive, easy-to-navigate documentation, helping you understand and utilize Whippy's API and webhooks efficiently.
  • Centralized Integration Management: Monitor and manage all your integrations within Whippy from a single, user-friendly interface. This centralized approach enhances your control and visibility over your integrations.
  • Streamlined Development Workflow: The Developer Portal is designed to align with your workflow, offering tools and features that enhance productivity and reduce the time and effort required to build and maintain integrations.

The launch of the "Developer Portal" in Whippy represents our commitment to providing developers with powerful, user-friendly tools. By offering direct access to critical resources and functionalities, we aim to enhance your development experience and empower you to create innovative, integrated solutions.

Webhooks API

We're excited to announce a significant development in Whippy's capabilities: the new "Webhooks API" feature. This latest update opens a world of possibilities for developers, enabling them to create seamless integrations and real-time interactions with Whippy.

  • Programmatic Webhook Configuration: Developers can now set up webhook notifications directly through Whippy's API. This automation makes integration setup more efficient and less prone to errors.
  • Real-Time Notifications: Receive instant updates on specified events within Whippy. This feature ensures that your integrations are always synchronized with the latest data and activities.
  • Customizable Event Subscriptions: Select and subscribe to a wide range of webhook events. Whether it's user actions, conversation updates, or system changes, you have the flexibility to choose what matters most for your integration.
  • Streamlined Third-Party Integration: With the Webhooks API, integrating third-party services with Whippy becomes smoother and more reliable. Build powerful extensions and add-ons that enhance the Whippy experience.
  • Developer-Friendly Documentation: Comprehensive and clear documentation is provided, making it easy for developers to understand and implement the Webhooks API in their projects.

The introduction of the "Webhooks API" is a milestone in making Whippy a more versatile and interconnected platform. It empowers developers to build robust integrations, ensuring that Whippy adapts seamlessly into diverse technological ecosystems.


We are excited to unveil Whippy's newest feature: Team Management. This feature is a significant leap forward in how organizations can structure and manage their teams within Whippy, ensuring a balanced workload and streamlined communication.

  • Customizable Team Creation: Effortlessly build teams within your organization. Set up teams based on project needs, expertise, or any other criteria that suit your operational style.
  • Flexible Work Schedules: Assign work schedules for each team, accommodating various shifts and working hours. This flexibility ensures that conversations and tasks are handled promptly, regardless of time zones or working hours.
  • Intelligent Assignment Methods: Choose from advanced assignment methods like round-robin or even distribution. These methods ensure a fair and balanced workload among team members, preventing burnout and ensuring efficient task management.
  • Team Assignments for Conversations: Assign entire teams to conversations in the inbox. This feature facilitates collaborative handling of discussions, ensuring that conversations are not limited to just one member and can be addressed by anyone in the team as needed.
  • Enhanced Team Visibility: Gain insights into team workload, availability, and conversation handling. This visibility aids in making informed decisions about resource allocation and team management.

Whippy's Team's feature is a transformative addition, designed to optimize team organization, workload distribution, and conversation management. By integrating these features, organizations can ensure a more balanced, efficient, and collaborative work environment.