Lyneer Staffing, a workforce solution leader with 400 employees in 100 US locations, was challenged by a complex communication process. Their mission to match talent with job opportunities was complicated by the limited functionality of multiple messaging platforms and a transition to a new database system, Airtable.

The obstacles Aaron Joyce and Matt Robbins, two of Lyneer's top leaders, faced with their previous texting solution and an unsuccessful move to Twilio.

How their search eventually led them to Whippy.

The benefits a wide range of stakeholders at Lyneer - daily users, operational managers, and IT staff - have experienced with the transition to Whippy.

These benefits have included a 12x increase in response rates and a 52% reduction in job filling time. This paper details Lyneer’s transformative journey towards a more effective way to communicate and grow their business using Whippy.

Initially, Lyneer employed a traditional business texting platform to facilitate their communication. This upgrade from mobile phones and email correspondence did lead to swifter responses, indicating progress.

However, this software still left room for significant improvements:

Limitations were placed on the number of daily text messages and they experienced significant deliverability issues when sending bulk messages for urgent job placements. Recent changes with industry regulations, notably 10DLC, compounded the issue and made it even more difficult to get bulk messages delivered quickly.

The platform did not integrate with their database, making the process of sending out job notifications cumbersome and requiring intricate knowledge of Excel concatenations.

The platform lacked any real automation or actionable data & analytics resulting in critical time being wasted.

While facing these challenges from their legacy texting platform, Lyneer decided to shift their database to Airtable, a widely used cloud-based platform that merges database and spreadsheet functionalities, empowering teams to handle and shape data.


Understanding the need for a compatible, text-based communication system that could interface with Airtable, they opted for Twilio, a cloud communications platform designed to help software developers construct and administer communications within their applications.


While Twilio offered a way to streamline the process, it also presented a fresh challenge, requiring substantial development resources.

“We were basically left to fend for ourselves. We're not developers by trade and managed to cobble something together. However, we lost 2-way messaging with the Twilio Airtable extension. We could dispatch countless messages, but no one on the team could receive responses.”

Due to the complexities of building automation via Twilio Studio for over 100 locations and the lack of two-way texting, the team reverted to their traditional texting platform. Now operating multiple services, unifying their communications tools and processes seemed impossible.


Matt sought help from 3rd party developers, and were quoted $10k just to create a model of the needed Twilio application. Moreover, the solution they proposed was not user-friendly and imposed excessive monthly fees.


It was at this crucial point that Aaron approached the Whippy team to explore possible solutions.

During the initial consultation with the Whippy team, Aaron and Matt immediately found that Whippy could cater to the first of the three user types they were targeting: the daily power users.

Whippy offered an intuitive, user-friendly interface that empowered those on the ground and provided solutions for the issues they were experiencing with their current texting platforms, such as:

Deliverability: The ability to instantly send thousands of messages from their actual landline numbers at each location, directly form Airtable and with full 2-way messaging capabilities.

Personalization: The capability to customize each message, including recipient's name, job title, shift time, and location.

Transparency: The functionality to track message engagement, assign text conversations, and more.

Actionable Data: Whippy’s campaign reporting & analytics allowed the team to see those who started an application, who were interested in a job and who forgot to confirm a shift, etc.

Their initial meeting prompted a follow-up discussion a week later, revealing that Whippy could address the challenge posed by the second set of Lyneer users: operational managers.

“With Whippy, we can create custom workflows for all locations to automate many of the repetitive tasks our team was performing manually. Previously, only a few individuals within the entire organization could create webhooks on Twilio and, consequently, dispatch mass messages from Airtable.”

The operations team could now easily create and test automated workflows within Whippy. Those that worked well could be shared in minutes through out all 100+ locations.

During an initial trial period with a couple of locations, Aaron and Matt noticed immediate and significant improvements. Below is a text message from Aaron to David, the CEO of Whippy.

Now that Whippy was working for both the daily power users and the operations managers overseeing the processes, Whippy worked on addressing the third level, mitigating the challenges faced by those developing the technical infrastructure at Lyneer.


The Lyneer team worked closely with Whippy CTO Jack Kennedy to build a customized Airtable integration. This result was an interface that allowed their team to send two-way, personalized mass messages to all those in customized Airtable views.


Additional innovative features were soon added, including the ability to exclude candidates in active conversations or those that have received a mass message in X number of days, all directly from the Airtable extension.

“Everything built has been with Jack thinking about it. That was something that we didn't have before. When we would send Twilio messages, we would send the same message to the same people 50 times and hit every forklift operator. Now we can actually be in control of that.”

The impact of these changes was substantial. The team decided to abandon the other communication platforms altogether and shift entirely to Whippy for all their 100+ locations.

After the first several months, the transformation was remarkable:

Response rate efficiency improved 12x compared to their previous software (33% vs 2.7%).

Follow-up tasks that previously took over 3+ hours a day per location were automated, saving recruiters admin work and bringing them closer to the money.

A single consolidated communication platform was established that interfaces with their database.

In addition, the time and resources that were freed up around development and support was incredibly meaningful.

“We save hundred of hours of upper management time from having to work with external 3rd parties to continuing to update and manage the integration. The process and overall support has been unlike any other company we have ever worked with.”

Moreover, the Lyneer team found that the company cultures aligned well.

”The biggest thing for us is the company culture- Lyneer is a big company that runs like a small business. No matter the title we roll up our sleeves. That is the relationship Lyneer has with their clients and we were looking for with our technology partner.”

Lyneer's forward-thinking ethos is grounded in embracing challenges and striving for continuous improvement. With plans for automated onboarding sequences, automated reminder sequences, candidate surveys, NPS, job board automations, and more, they aim to optimize efficiency further.

“To steer a candidate through the process within 24 hours without a single phone call. While this might seem ambitious, we believe it is achievable with Whippy as our partner."

With this bold vision, Lyneer looks forward to a future of enhanced efficiency and streamlined communications.

How Lyneer Staffing Consolidated Multiple Products and Boosted Engagement by 12x

A+ Staffing, a hospitality and experiential marketing staffing agency based in Dallas, Texas, was no stranger to the robust features of Whippy. Under the leadership of President Jade Edwards, the agency was already leveraging Whippy for one-to-one texting, mass messaging for job blasts, and shift confirmations. However, Edwards faced a challenge: elevating his company's online reputation to attract more hiring companies.

He tasked his Chief of Staff, Tanya VanPelt, with finding a solution alongside the Whippy team. Soon after, based on her feedback, we deployed 


These features included SMS messages sent to associates who had just completed a job, requesting a rating for their recent experience on a scale of 1-5.


Associates who rated their experience between 1-3 were not directed to leave a Google review. Instead, Whippy asked for feedback on how their experience could have been improved, then followed up a few days later to check in. This feature proved instrumental in surfacing valuable insights.

Tanya shared that this feedback mechanism helped to identify several critical issues, including the inappropriate attire of a field manager, an associate's unpaid wages, and another associate's frustration at a job.


For data analysis, Whippy tagged associates who gave low scores. This allowed Tanya and her team to effectively review and address these concerns and monitor the associates' future experiences.


For associates who responded with a score of 4 or 5, Whippy automatically sent a Google review link. Whippy's link tracking feature ensured no review opportunity slipped through the cracks. If the recipient hadn't opened the link, Whippy would send a follow-up the next day.


Additionally, the platform would tag these associates as “promoters” and enroll them in a referral sequence to automatically follow up on attracting additional referrals.

The results were nothing short of impressive. A+ Staffing's reviews jumped from 11, with an average rating of 3.4 stars, to 134 reviews, boasting an average rating of 4.7 stars. The company not only experienced an increase in interested hiring companies but also saw a significant boost in their website's SEO. This meant increased visibility and reach on Google searches and more inbound requests from potential hiring companies.

Tanya also found new ways to leverage the positive reviews collected. She repurposed this content for client pitch decks, as well as the company's LinkedIn and Instagram accounts, thereby creating an even broader impact and reach for A+ Staffing.

Now, looking ahead, Tanya and her team are excited about a recent product launch—the ability to see who left Google reviews inside the Whippy dashboard and to use AI to draft responses to each review, saving her team valuable time in crafting a custom, personalized response to each review.


This success story underscores the transformative power of Whippy’s AI and automation in not only addressing immediate business challenges but also in unlocking unexpected opportunities for growth and reputation management.

How A+ Staffing increased their google reviews by 1200% in less than 90 days

Every Monday, Matt's team at Express Employment walked into a tsunami of job applicants. The number was so overwhelming that it necessitated three employees, one of who’s full-time role was to manage this process. The designated employee had to go through every application, manually send out text messages & e-mails, and keep a mental note to follow up with those who did not respond.

“We were getting a flood of resumes into our email inbox, seeing who is a good fit then going over to our texting platform, creating the contact and manually sending a text, more than 100 times a day. We sometimes wouldn’t get back to the applicant for days.”

Despite this significant investment in time, effort, and payroll, the outcome was far from satisfactory. Many candidates slipped away during the follow-up process, a consequence of the time it took to get back to each applicant. To add insult to injury, their monthly spending on Indeed was growing, amplifying the urgency for a more cost-effective and efficient solution.

Matt was on the hunt for a technology solution that could automate the process and allow for more efficient candidate engagement. He discovered Whippy’s suite of AI-driven tools to help streamline operations.

“We know in recruiting speed to application is critical to capture talent. If you wait more than a couple hours, you are losing to competitors. We were always behind while still getting more applications. The result is that we are always playing catch up.”

Whippy’s Job Board Automations were designed to handle large volumes of job applications in an efficient manner and provided an automated yet personalized approach to initial applicant touch points. The technology promised to reshape the recruitment process for Matt & his team.

Whippy's automation ensured an instant response to every candidate, significantly cutting down on the previous lag in response times. This immediate communication not only provided a superior experience for job applicants but also prevented potential candidates from being lost in the follow-up process.


The improved efficiency and the quicker, more precise candidate management resulted in an astonishing increase in their qualified onboarding rate - an increase of 56% within weeks. This statistic alone signified the sweeping positive change brought about by the introduction of Whippy's automation tools.


Implementing everything turned out to be game changing for Matt. Firstly, the automated system has already cut down their Indeed spend by $750 per month, a saving that will make a significant difference over time. Secondly, the cost of a full-time employee, previously tied up with manual applicant management, was saved.


The chart below shows number of Indeed onboardings per week before and after the implementation of Whippy’s Job Board Automation.

The incredible success story of Express Employment Professionals Waxahachie, TX is not the end of the road in terms of innovation for Matt Tibbetts. He is already looking forward to exploring the next layer of automation with Whippy – applicant qualifying sequences.


These qualifying sequences involve AI-powered preliminary screening of job applicants, saving Matt's team precious time by filtering out candidates who don't meet the initial requirements. The idea is simple but effective: pose a series of specific questions to the applicants, and advance those who meet the desired criteria.


Beyond SMS automation, Matt is excited about the prospect of incorporating automated email into Whippy's recruitment toolbox. With email automation his team will be able to reach candidates instantly across multiple channels without needing any manual intervention.


By touching base with applicants through their preferred communication channels, Whippy aims to further elevate conversion rates. The ability to instantly connect with applicants through both text and email would ensure a more immediate, and hence more effective, touchpoint with potential hires.


The continuous innovation offered by Whippy's evolving tools - from job board and SMS automation to the anticipated qualifying sequences and email automation - promises to bring an even greater revolution in recruitment processes. As Whippy continues to push boundaries, Matt Tibbetts and his team are standing at the forefront of this transformation, ready to harness these advancements for even greater efficiencies and successes.

Saved a full time employee’s payroll & costs

Customer Stories

How Lyneer Staffing Consolidated Multiple Products and Boosted Engagement by 12x

How A+ Staffing increased their google reviews by 1200% in less than 90 days

How one Express Employment owner leveraged Whippy's automations to increase conversions by 56%.