Advanced Multi-Value Filtering for Contact Lists

27 Jun 2025
Elizabeth Long
Advanced Multi-Value Filtering for Contact Lists

Managing and filtering contact data is now faster, easier, and more intuitive. With our latest update, you can apply multi-value filters when working with contact lists, allowing you to select multiple values within a single filter rule — instead of creating one filter per value.

🔍 What’s New

Previously, if you wanted to filter contacts by multiple values — for example, contacts with the tags Promo-US, Promo-EU, and Promo-APAC — you had to create separate filters for each tag. This was time-consuming and made complex filtering harder to manage.

With the new multi-select filtering, you can now:

  • Choose multiple values within a single filter.
  • Apply the filter across various contact attributes like tags, locations, and other list-type fields.
  • Simplify your filter logic using the intuitive In comparison operator.

✨ How It Works

To use the new advanced filtering:

1. Go to the Contacts screen ⪢

2. Click Add Filter.

3. Choose your filter category (e.g., Contact Tag).

4. Set the comparison operator to “In”.

5. Select one or more values from the dropdown list (e.g., Promo-US, Promo-EU, Promo-APAC).

The filter will return all contacts that match any of the selected values — using logical OR behavior, all within a single, easy-to-manage filter rule.

✅ Benefits

  • Faster filtering workflows: Apply fewer rules for better results.
  • Cleaner UI: Avoid clutter from multiple filter rows.
  • Flexible segmentation: Works across all screens that support advanced filtering.
  • Optimized performance: Even with many values selected, filters run using a single, efficient backend query.

💬 FAQs

Q: Where can I use multi-value filtering?
A: Anywhere advanced filters are available in the app, including the Contacts screen, Segments, and Reports.

Q: Will filtering with many values slow things down?
A: No. Behind the scenes, Whippy processes your selection with a single optimized query — performance remains fast.

Q: Can I save these filters?
A: Yes. You can save any multi-value filter as a segment. All selected values will be preserved.

This enhancement gives you greater control and flexibility when managing contact data at scale — perfect for campaigns, segmentation, and reporting.

Ready to try it out? Log in to your Whippy dashboard.