FeaturesLink Tracking

Link Tracking

See who opens your links, and act on it. Track clicks in 1:1 conversations and mass campaigns, trigger automations, and personalize follow-up based on real engagement.

SMS message with a job application link showing engagement analytics including opened by three people, last opened one minute ago, and five total link clicks

When you send a link, an intake form, an application, a review request, a payment link, anything, you need to know who actually opened it. Link Tracking turns every message into measurable engagement.

Whippy automatically shortens your links, tracks opens, displays activity in real time, and lets you automate follow-ups based on clicks.

Analytics dashboard showing link tracking insights including total clicks by device, clicks by geographic location on a world map, and monthly click performance with total and unique clicks data

Know who’s engaged, instantly

Most messaging tools treat links like plain text. Whippy treats them like data.
Whether it’s a job application, a patient intake form, or a payment link, Link Tracking shows you exactly who opened the link, when, and how many times.

This gives your team better visibility, faster follow-ups, and dramatically higher conversion.

Automatic Link Shortening

Whippy automatically shortens every link you send. You can choose:

  • Whippy-branded short links
  • Your own custom branded domain. Perfect for trust, consistency, and professionalism.
Illustration of automatic link shortening showing a long URL converted into a shorter branded link using whpy.ai for easier sharing and tracking

1:1 Conversation Tracking

In individual conversations, see:

  • When the link was opened
  • How many times
  • Whether the contact is actively engaging. It shows up right inside the message timeline.
SMS conversation showing a job application message with a tracked link, including engagement data such as link clicked twice and last opened one minute ago, followed by a candidate reply confirming they are completing the application

Mass Campaign Link Tracking

Send a campaign to hundreds or thousands of contacts and instantly see:

  • Who opened the link
  • Who didn’t
  • How many times
  • Overall click-through rate

Export the data or use it to segment follow-ups.

Link tracking dashboard showing total clicks of 156, a 76 percent weekly increase, and a bar chart of daily click performance across a campaign

Automation Based on Click Behavior

Trigger workflows automatically:

  • If not opened in 20 minutes → send a follow-up
  • If opened 3+ times → notify the account manager
  • If opened once but form not completed → send a reminder

Engagement becomes a trigger, no manual review needed.

SMS automation workflow showing a message sent, a 20 minute delay to check if a link was opened, and conditional branching where opened links exit the contact and unopened links trigger a follow up SMS

Works for SMS and Email

Link Tracking is fully unified across both channels. You’ll see every click, no matter where the message came from.

Email and SMS message showing a job application follow up with a trackable link, demonstrating cross channel communication and consistent messaging across email and text
Demo Section Background

Turn every link into actionable data.

Try Link Tracking in Whippy or Book a Demo